PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the November 2023 PFRE Photographer of the Month Winner Javier Sotomayor, with a featured image of his winning photo titled "Open"

Congratulations to Javier Sotomayor, November 2023 PFRE Photographer of the Month! The theme this month was "Open." Javier Sotomayor - Entry #879 Dave Koch - Entry #877 Peter Wingfield - Entry #874 Here's what Javier has to say: Hello First of all I wa ...



For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

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What MLS Photo Size Should Real Estate Photographers Deliver?

Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]
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How Much to Sell Photo Rights For?

You should find the right approach for setting prices when offering real estate photography services. This is crucial if you want to sell photo rights and give up the license of your digital files. We're explaining how much to sell photo rights for and how you can set reasonable rates. How Much to Sell Photo […]

Top 6 Real Estate Photo Editing Services

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Beautiful, quality photography is crucial in today’s real estate industry, and to create stunning photography, you need an editing service. In this article, I have listed the top 6 real estate photo editing services in the industry and compared them regarding services offered, pricing, turnaround time, and customer support. Top 6 Real Estate Photo Editing […]

My Formula for Real Estate Photography Pricing

There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

How to Become a Freelance Photographer

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Entering the world of freelance photography takes dedication, hard work, and a passion for capturing visually stunning moments. With the right steps, creating a rewarding and successful career in this field is possible. Here's a quick guide on how to become a freelance photographer. How to Become a Freelance Photographer To become a freelance photographer, […]

Just In: New Real Estate Photography Statistics

Good visuals like photos play a big role in the work of photographers, real estate agents, and even home buyers. If you're still wondering about the power of images, here are real estate photography figures you should know.

Unbelievably Bad Real Estate Photos

I've pointed out Saskatoon agent, Norm Fisher's really funny presentation of bad real estate photos before but it's so funny I think it is worth featuring again. I feel like inventing a real estate marketing award for Norm's presentation. I was reminded of this subject by the fact that Athol Kay, a Connecticut Realtor got some coverage […]

Save Time and Money by Outsourcing Real Estate Photo Editing

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If you're a real estate photographer, you know that post-processing can be a time-consuming and, therefore, costly process. But what if you could outsource your editing to a professional so that you can free up time to shoot more properties and grow your business? In this blog post, I'll explore how much it costs to […]

Where Is The Best Place To Build A Photographer Website?

If you're a real estate photographer, having your portfolio website is one of the best ways to showcase your photography to agents and future clients. Since condensing years of photography work into one website can be difficult, the following are the best places to build a photographer's website. Our Top Places to Build a Photographer […]

Hot Real Estate Photography Trends for 2023

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There's no way to predict definitively what the hot real estate photography trends will be in 2023, but I can make some educated guesses based on the market trends. In this article, I’ll present hot real estate photography trends for 2023 that will set the tone for another exciting year for real estate photography. With […]

Financial Checkpoints Before Starting a 3D Tour Business

In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether […]

What Is a Photographer Virtual Assistant?

Since real estate photography goes beyond shooting the photos to editing the images to get the best composition and still meet the Multi-Listing Service (MLS) aspect ratio requirements, you might need a skilled assistant to help with post-processing editing. So, what is a photographer's virtual assistant?  What Is a Photographer Virtual Assistant? A photographer virtual […]

Real Estate Headshots Pricing: How Much Should You Charge?

Do you want to offer headshots for the agents you work with, yet you don't know how to charge for your work? Real estate headshots pricing can be tricky, so we're going to help you.

Real Estate Photography Contract Guide

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Being a photographer is not all about photo shoots; you also have to prepare enough legal protection for your business and your clients. We're going to look into tips on writing a real estate photography contract to protect your work better and help you gain a higher reputation as a professional.

The Importance of Real Estate Photo Editing Outsourcing

This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our points of view, I think most of us can agree that there is a place for outsourcing in our industry. A few months ago, I wrote this article about my experience with outsourcing. I could never have […]

How to Grow Your Real Estate Photography Business in 2022

Real estate photography is an excellent way to expand an existing photography business or turn your photography hobby into a flexible and profitable career. The good news is that real estate photography is booming, especially in times of the pandemic, giving you the perfect opportunity to grow your real estate photography business. In this post, we’ll […]

Best Marketing Strategies for Real Estate Photographers to Skyrocket Sales

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To get your name out there as a real estate photographer, you need to develop a successful marketing strategy. With the right marketing strategy, you can build brand awareness and get more leads for your business. In 2021, 97% of home buyers used the internet to search for homes and they expect to see high-quality […]

How to Manage a Broker Deal

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Landing an office deal? Here are some tips on how to manage a broker deal and keep your business running as smooth as possible.

Should You Offer Property Websites?

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As a real estate photographer, should you be offering single property websites to your clients? Read on to learn more information about property websites.

How Much to Charge to Edit Photos

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Are you wondering how much to charge to edit photos? We're sharing tips in setting rates for real estate photo editing to ensure profits.

How Much to Charge for Photo Retouching

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Are you wondering how much to charge for photo retouching? We're revealing the ideal price range for real estate photo retouching services.

How Long Does It Take to Photograph a House?

Similar to other kinds of photography, photographing real estate properties involves variables like natural lighting and composition. To determine how long it should take for professional real estate photographers to photograph a home, we're going to help you plan a timeline to capture quality real estate photos.

Copyright Law vs Real Estate Photography

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Read about the state of our legal system and how it affects the ownership of your copyrights if you want to work in the real estate industry.

What Is The Average Real Estate Photographer Salary?

Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

Commercial Real Estate Photography Pricing

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Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

3 Ways to Know an Add-On is Right For Your Business

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Are you considering offering an additional service to your business? Let's discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.

Pre-Shoot Checklist Template

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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. I've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

How to License Real Estate Photos to Builders and Other Third Parties

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In my line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: You have likely experienced some version of these scenarios as a real estate […]

Is Zillow Entering the Field as a Direct Competitor?

Mike, from Palm Harbor, FL recently wrote in to advise me of a survey he received from Zillow. I found it both interesting and disturbing at the same time. I thought it would make for an important post for a couple of reasons. First, to give our community a heads-up of what might be coming […]

Copyright Registration and the Importance of "Chain of Evidence Custody"

Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. Understanding What You’re Up Against I will boldly repeat something that I stated in my previous article because I believe it is worth repeating: […]

Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

My MLS Is Now Claiming a License for the Photos I Upload

Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

How Many Photos Do You Deliver for a Typical Real Estate Shoot?

Marea in Florida asks: What are professional photographers charging for additional photos now that MLS is allowing 50 images? The fact is that many MLSs have allowed unlimited photos for many many years! So this is by no means a new issue. Back in 2015, I had a fairly extensive discussion on the subject of […]

How Soon Can You Schedule a Real Estate Shoot and How Long Does It Take You to Deliver Results?

Taylor in West Michigan asks: I'm wondering if you have any information on average lead times and media turnaround times for real estate photographers working full time. This question reminds me of sitting at a home seller's kitchen table with my wife after the listing clients signed a listing agreement. The first thing out of […]

Onsite Dangers for Real Estate Photographers

Dave in Australia pointed out this article on Fstoppers titled: The Biggest Dangers Photographers Face. The article points out several  specific on-site dangers for real estate photographers: Make sure homeowners are expecting you. One Atlanta real estate photographer was shot by a surprised homeowner who wasn't notified of the shoot. Beware, many listing agents aren't […]

What Should Real Estate Photographers Charge for Travel?

Ashley in South Carolina asks: At what distance/mileage do you recommend charging a "travel" fee and what are the typical rates? As far as what to charge for your mileage and time, here are some considerations:

Creating and Printing Flyers for Real Estate Agents

John in St Louis asks: Can you recommend a flyer and brochure printing service that services the real estate industry? There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

Who Owns the Copyright for Real Estate Images?

Jack in Florida says: I'm starting to get confused about who actually owns copyright privileges to the images that are posted on the MLS. My local area Real Estate Association seems to think that they do once they are on MLS. They even put their Association logo on the images posted to MLS. Do real […]

Why Are Some Agents Asking Real Estate Photographers to Sign a Work for Hire Agreement?

in LA asks: I got a call from an agent today to shoot a condo next week. I set up a time and everything and just as I was about to hang up he said he had a new agreement form that his office wants photographers to sign and that it says he will own […]

Is It Legal to Use Google Earth and Google Maps Imagery on Real Estate Listings?

Leroy in Alberta asked: I started focusing on real estate photography this year and your site has been a very valuable resource! When I Googled this subject, I saw that some people referring to Google Earth Pro users being able to use images commercially, but sifting through the opinions on the online world to get […]
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