The PhotographyForRealEstate.net website was founded in 2006 and has been the go-to resource for amateur and experienced photographers alike, garnering over 1.2 million views since its start. Also known by the acronym PFRE, the site has grown to provide a wide range of education for the interior
Larry Lorhman is the founder of the PFRE website, blog, and community. Larry actually got his start as a real estate photographer by helping his wife with her business. She was a realtor in the Pacific Northwest, and Larry took over the
It wasn’t long before he started documenting the advice and tips he was providing, and he did that on PhotographyForRealEstate.net. For 13 years, Larry provided the real estate and interior
Over the decades, Lorhman came to be known as one of the founding influencers in the real estate
In 2019, Brandon Cooper took over the PhotographyForRealEstate.net website for Larry, and has been the owner/operator for several years. Brandon has been a professional real estate photographer since 2011.
Based out of Fort McMurray in Alberta, Canada, Brandon runs Realpics, a successful volume based real estate
Cooper has been active in the interior
In 2016, Brandon partnered up with popular photographer Tony Colangelo to travel around North America providing education and in-person workshops to budding real estate photographers. PFRE went on to partner with Colangelo on his online tutorial "The Art & Science of Great Composition", teaching real estate photographers advanced composition techniques to improve their photos.
Brandon founded the PMRE Conference, which has rapidly grown into the premier educational event for professional and amateur real estate and interior photographers. The conference’s first year attracted over 275 people to its live event in Las Vegas, while its second year was attended by over 500 people online.
Beyond the website, the
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