PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the November 2023 PFRE Photographer of the Month Winner Javier Sotomayor, with a featured image of his winning photo titled "Open"

Congratulations to Javier Sotomayor, November 2023 PFRE Photographer of the Month! The theme this month was "Open." Javier Sotomayor - Entry #879 Dave Koch - Entry #877 Peter Wingfield - Entry #874 Here's what Javier has to say: Hello First of all I wa ...



For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

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Best HDR Software for Real Estate Photography [2023 Review]

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Learn to enhance your real estate photos by choosing the best HDR software for real estate photography. Read our guide to find the right tool for you.
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How to Reduce Noise in Camera Raw

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If shooting real estate interior photos in low light, you might need to increase the ISO to brighten the images. Since high ISO tends to introduce digital noise, learning how to reduce noise in Camera Raw allows you to shoot bright images and ensure noise reduction during post-processing editing in Photoshop. How to Reduce Noise […]

Ultimate List of the Best Real Estate Photography Management Software

Looking for information on CRM platforms for real estate photographers? We're going to list the top photography management software you need.

Flickr vs SmugMug

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As a real estate photographer working with a large collection of photos, your hard drive might be large enough to store all the files over time. The following Flickr vs Smugmug guide can help you choose a photo storage service that meets your file format and portfolio requirements. Flickr vs Smugmug General Overview Flickr and […]

Best Virtual Staging Software [2023 Review]

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An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.

Best Duplicate Photo Finder [2023 Review]

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Often, identical images pile up with time, consuming space on your hard drive and cluttering your image library. Locating and deleting these photos is not only complicated but also time-consuming. However, equipping yourself with the best duplicate photo finder will save you the hassle.

What Is Adobe Bridge? [Complete Overview]

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The computer’s file browser doesn’t have advanced features that can let you organize a large collection of photos. Understanding what Adobe Bridge is and how it operates allows you to take advantage of its advanced file management features to organize your photos. What Is Adobe Bridge? Adobe Bridge, also known as media manager or digital […]

Lightroom vs Snapseed: Which is a Better Photo Editor?

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Whether you are shooting real estate exterior or interior photos, there are chances you won’t capture the best exposure, and you will need to improve the photos using a photo-editing application. The following Lightroom vs Snapseed guide will help you determine which application suits your device and editing needs. Lightroom vs Snapseed Photo Editing Both […]

Camera RAW vs Photoshop - Which Should You Use?

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Photoshop is one of the most advanced photo manipulation applications with sophisticated features for extensive editing. However, Photoshop comes with two applications: the Adobe Camera RAW and the Photoshop itself. The following Camera RAW vs Photoshop guide will help you determine which application is suitable for a given situation. Camera RAW vs Photoshop General Overview […]

Find an Online Scheduling System to Help you Scale, Upsell and Grow

The right online scheduling system is good for you and your clients. Here are some tips to help find the right technology to help you eliminate phone “tag” and increase per-listing sales.

How to Get Paid on Time… Every Time

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As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

HDR DNG's and Why You Should Use Them

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Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

Introducing HD PhotoHub

? Answers to Three Questions that Just Might Help You Build Your Real Estate Photography Business from HDPhotoHub on Vimeo. Background Herb has been pioneering marketing technology for real estate photography since 1997. While Chief Technology Officer and then CEO for TourFactory, he drove innovation there for 18 years. The only thing he loves more […]

What Software Do You Use to Create Floor Plans?

Manny in New York asks: What Floor Plan creation software or app do you recommend? There are so many out there, it's hard to choose. Another similar question from Julian in Ontario: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. Janice, a Realtor […]
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