PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the November 2023 PFRE Photographer of the Month Winner Javier Sotomayor, with a featured image of his winning photo titled "Open"

Congratulations to Javier Sotomayor, November 2023 PFRE Photographer of the Month! The theme this month was "Open." Javier Sotomayor - Entry #879 Dave Koch - Entry #877 Peter Wingfield - Entry #874 Here's what Javier has to say: Hello First of all I wa ...



For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

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How to Photograph Shiny Objects Without Reflection

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Photographing highly reflective objects is one of the most challenging jobs for both beginners and experienced real estate photographers. Knowing how to photograph shiny objects without reflection will help you avoid problems with image exposure, clarity, and image quality when shooting interior photos. How to Photograph Shiny Objects Without Reflection Although you can use third-party […]
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What Settings Do I Need to Change to Get Razor Sharp Photos on the Nikon D850?

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Having your main subject in focus lets the viewer know it’s your key point in the photo. Understanding the settings to change to get razor-sharp photos on the Nikon D850 camera will help you capture crisp images even in poorly-lit situations. What Settings Do I Need to Change to Get Razor Sharp Photos on the […]

What Is ISO Sensitivity?

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ISO is important in real estate photography, especially when adjusting camera settings to compensate for the lack of lighting. I'm going to discuss what ISO sensitivity is, how it affects image quality, and how to master this element to get the right exposure for your real estate photos. What Is ISO Sensitivity? ISO sensitivity is […]

What Should You Do When Taking a Black and White Photograph?

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As a real estate photographer, I've found that monochrome can be a great way to highlight the lines and textures of a property. However, it takes some careful planning to get it right. I'm going to explain what you should do when taking a black and white photograph, even for real estate properties. What Should […]

How to Do a Long Exposure on a Canon Camera

Although Canon cameras are one of the best, you might not capture stunning images if you don’t know the right camera settings to use for your long exposures. Knowing how to do long exposure on a Canon will help you capture sharp and bright photos even in poor lighting. How to Do a Long Exposure […]

What Is White Balance on a Camera?

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If you are taking real estate interior photos, you want the colors to be rendered accurately so the painting won’t look unrealistic. Knowing what white balance on a camera is can help you understand how to adjust it for more accurate colors. What Is White Balance on a Camera? White balance on a camera is […]

High Resolution vs Web Size: Photo Resolution Guide

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Most beginner real estate photographers go for high-resolution images because they believe they are of higher quality. Although this might be true, the following high resolution vs web size guide reveals the scenarios where the web-size photo might suit your needs better than its high-res counterpart. High Resolution vs Web Size When shopping for a […]

ND Filter vs Polarizer: Key Differences & When To Use Each

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Even with a good lens and camera, you might encounter challenges with reflections or uneven colors when capturing real estate images. The following ND filter vs polarizer will help you choose a filter that works best for your lighting conditions, helping to boost the overall appearance of your image. ND Filter vs Polarizer Filter Overview […]

How to Take Real Estate Photos With Your iPhone

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Professional real estate photography often requires using a DSLR. However, there may be instances where you can only use an iPhone. With that, we're giving you a guide to iPhone real estate photography, so you can take quality photos as if you're using a DSLR.

What Shutter Speed Is Best for Real Estate Photography?

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Taking incredible real estate photos isn't rocket science, but understanding shutter speed is vital. When it comes to shutter speed, knowing when to use which speed can make or break a photo and truly take your images up another notch! By understanding how different types of shutter speeds affect your images, you can capture amazing […]

What Does HDR Mean on a Camera?

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If you are taking interior photos in backlit conditions or exterior photos on a bright sunny day, there are chances of losing details in the shadowed regions. Understanding what HDR on a camera means can help you capture well-exposed photos by rebalancing the highlights and shadows. What Does HDR Mean on a Camera? In cameras, […]

High Contrast vs Low Contrast [When To Use Each]

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Whether you're a beginner or a long-timer, knowing how contrast affects your image is a game-changer. Most times, the type of contrast you choose will give your viewers different impressions of your photo. Below, I've broken down all you need to know concerning high contrast vs low contrast. High Contrast vs Low Contrast Overview In […]

AI Focus vs AI Servo [When To Use Each AutoFocus Mode]

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If you have a DSLR camera and want to take crisp photos of moving and stationary subjects, you need to know which autofocus mode to use. The following AI Focus vs AI Servo guide helps you understand the difference between these modes and which might suit your scene best. AI Focus vs AI Servo General […]

How Does ISO Work?

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The camera ISO setting is one of the elements you might need most when capturing the real estate interior photos in low-light conditions. So, how does ISO work? Let me exploit how ISO works and how you can set it when shooting in different lighting conditions. How Does ISO Work? The camera ISO works by […]

Flash Exposure Bracketing For Exposure Fusion and HDR

Many photographers, especially those who shoot in HDR most of the time, wonder: why do I still get glare from the windows around the edges? Even if it's a cloudy day, photographers can still get that kind of glowing blue-white around some or all of a window. While it doesn't happen all the time, it […]

How to Frame a Shot [Photo Composition Techniques]

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Properly composing your images is one of the most important components of taking strong photos. Especially with real estate photography, if you unintentionally include distracting elements in the frame or don't think about how certain elements could impact the image, you could end up with a busy photo that doesn’t showcase the house in the […]

Long Exposure vs Short Exposure in Photography

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If you are capturing moving subjects in poor lighting, you might wonder whether to use long or short exposures. The following long exposure vs short exposure guide will help you know how the exposure duration affects the image quality and the right exposure for your situation. Long Exposure vs Short Exposure Overview Exposure refers to […]

Is Exposure Compensation the Same as ISO?

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There are higher chances of overexposure when shooting real estate exterior photos in broad daylight or underexposure when shooting interior photos in poor-lit situations. With the following exposure compensation vs. ISO guide, you will know which settings to adjust to get the right exposure. Exposure Compensation vs ISO Both the exposure compensation and ISO are […]

Low ISO vs High ISO Differences [Guide]

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Understanding the photographic effects of low ISO vs high ISO can help you determine which ISO settings to use on certain lighting conditions.

The Difference in Aperture vs F-Stop Explained

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Learn the similarities and differences between aperture vs f-stop to apply it appropriately in your real estate photography services.

Landscape vs Portrait Orientation: Which Is Best?

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Learn the similarities and distinctions between landscape vs portrait to know the best time to use them when taking real estate photos.

Manual vs Auto Focus: Which One Should I Use?

If you're new to real estate photography, autofocus can help you adjust. However, at some point, you must learn how to shoot with manual focus for better control.

How to Avoid Reflection in Glass Photography

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The reflective nature of glasses makes glass photography challenging, especially for beginners. Without the right skills, reflections and blinding light can ruin the entire photo. Learning how to avoid reflection in glass photography will help you capture real estate windows and glass objects without glare. How to Avoid Reflection in Glass Photography Photographing reflective objects […]

How to Take Sharp Photos

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When you are shooting photos you will want the main subject to be in focus. If you don't know how to take sharp photos, read on.

How to Do Long Exposure Photography

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If you ever wondered how to create silky water or light effects, below is the step-by-step guide on how to do long exposure effectively.

How to Read a Histogram on your Camera

It is important to know how to read a histogram, so you can have a clearer idea about how light or dark your image is.

What is Shutter Speed in Photograpy?

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Photography is a beautiful art form that has been around for over 200 years. All types of photography have unique techniques and methods to produce stunning images, though many photographers use shutter speed. So what is shutter speed?

What is the Rule of Thirds?

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Are you wondering, what is the rule of thirds? The rule of thirds is perhaps the most well-known "rule" of photographic composition. Well, it's not a rule; it’s more of a standard guideline for photographers and a skill that, when mastered, can significantly improve your art.

What Is Aperture in Photography?

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What is aperture in photography? Aperture is the size of the lens' opening, and learning how your lens work will help you in taking photos.

What Is Depth of Field?

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What Is Depth of Field? Depth of Field or DoF is one of the concepts in photography that is deemed vital in how your images will turn out.

What Is Composition in Photography?

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In this article, we will be talking about the importance of composition as well as the different principles and elements that will help you create aesthetically pleasing images.

How to Set Custom White Balance

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Do your images have color casts? We're sharing how to set custom white balance for accurate color production in real estate photos.

What Is Long Exposure?

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What is long exposure? It is a popular photography technique that uses slow shutter speeds to create unique and creative-looking imagery

What Is a Focal Point in Photography?

What is a focal point in photography? Learn about its purpose, importance, and how you can use focal points to improve real estate photos.

What Is the Angle of View in Photography?

What is angle of view in photography? Find out how the angle of view relates to your lenses and why it affects real estate photos.

What is E-TTL Flash Metering? [Explained]

What is ETTL? Learn more about this flash system and how to use flash to improve the exposure and quality of your real estate photos.

What Is In-Camera Lens Aberration Correction?

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What is lens aberration correction? We're sharing what it means to fix lens aberration and how it can improve your real estate photography.

Leveraging Real Estate Shoots to Attract Interior Designers

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Maybe you started your real estate photography business with hopes of building a team, building a long client list, and being every agent’s go-to photographer. What if you had different goals, though? Photographing real estate teaches you how to interpret a built space into a photograph, and that skill can lead to different types of photography clients.

Real Estate Photography Camera Settings

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Make the most out of your equipment and capture stunning images that can sell properties with these real estate photography camera settings.

Twilight Real Estate Photography Tips and Advice

Twilight real estate photography can make a home look dazzling. Learn to take twilight shots that everyone loves and look great in your portfolio.
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