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Setting the right price enables photographers to focus on running a real estate
Although there are many factors such as the photographer’s experience and the location of the property, that can affect real estate
|Type of Service
|Standard photos of homes up to 7000 square feet
|Standard photos of homes up to 2500 feet
|20-25 standard interior or exterior photos
|Up to 10 standard interior or exterior photos
|$125 (can also be a flat fee package)
|2D color floor plans from 2500-5000 square feet
|2D color floor plans from up to 2500 square feet
|2D black and white floor plans from 2500-5000 square feet
|2D black and white floor plans from up to 2500 square feet
|3D virtual tour from 2000-5000 square feet
|3D virtual tour from 5000-8000 square feet
|3D virtual tour from up to 2000 square feet
|3D virtual tour over 8000 square feet
|Asteroom 3D tour
|Aerial drone photos of properties from 2000-4000 square feet
|Aerial drone photos of properties up to 2000 square feet
|Aerial drone photos of properties over 5000 square feet
|10 aerial drone photos of the property exteriors
|$250 flat fee
|5 aerial drone photos of the property exteriors
|$150 flat fee
|Aerial drone video
|$300 flat fee
One of the best parts of running your own real estate
Whether it's a small residential or large commercial real estate building, the cost of a basic property photo shoot can start at $100 and reach up to $15,000 or more for complex day shoots for some real estate photographers.
Another idea for a professional photographer is to set a base rate per square footage for property listings. For instance, photographers may charge $80 per 500 square footage, which also covers post-processing services. Hence, a 2,000 square footage home would give you $400, then a professional photographer can increase the price depending on the style, add-ons, time, and location.
In general, real estate photographers may charge anywhere from $150 to $350 per hour. A professional photographer can even offer up to $5000 for a lengthy aerial
A professional portrait shoot may let real estate photographers earn about $100 to $1200 per hour for listings. The cost can go up depending on the basic package inclusion services, such as the number of edited photos, real estate agents, time, property location, storage, delivery, and usage rights.
Offering 3D, staging, and virtual tours is an excellent way for property photographers to get high-paying clients, as these premium products are increasing in popularity. However, the average cost would generally depend on the 3D camera and software the real estate photographer would use.
For instance, a professional real estate photographer can offer a monthly subscription fee of $50 per month for Matterport. Meanwhile, real estate photographers may try charging a flat rate of $300 per properties up to 10,000 square footage if they're using iGUIDE for a property shoot services.
Having a consistent and well-planned real estate
There are different pricing models real estate photographers can use for shooting listings. The cost may vary based n a photographer's experience, a property's size, the number of images produced, and the extent of services provided.
Similar to working for a company, your time in the industry and experience can influence your income. The same goes for real estate photographers. A neophyte property photographer with a year of experience would earn less than a top-rated real estate photographer despite doing the same kind of services.
While properties can have both imperfections and beautiful aspects, a well-experienced and trained real estate photographer can highlight the most desirable parts of a structure in images. This is the skill that clients pay for, not just your ability to use a camera.
Your experience as a real estate photographer would show your expertise in aspects such as taking real estate photos, property setup styling, and post-production services. This is why a professional real estate photographer who knows how to edit real estate photos with virtual staging can earn more than someone who can only do basic retouching.
Since the market covers a wide range of properties, the kind of property a real estate photographer will photograph can also impact how you set your real estate
When dealing with large-scale properties, a professional real estate photographer can consider giving all-in package services for a shoot that covers interiors, exteriors, and even some headshots for the agents.
For example, a two-day shoot for a mid-rise apartment can cost $3000, whereas a one-day shoot for a one-story property office building would only cost around $1000. The difference relies on the number of floors, amenities, and the structure's value. This is why it's essential a real estate photographer determines the property type first.
It's vital to consider the number of photos when creating a price list. Like any other kind of property shoot, to maintain consistency, the more real estate photos customers want, the more time you need to shoot and edit property photos. This makes it reasonable to discuss a higher asking cost price, especially considering your photo editing services.
A good idea is for a real estate photographer to set a flat rate of $150 for 12 real estate photos within 48 hours after the photo shoot.
While all professional
Using these gadgets inevitably involves some risk of wear and tear, so a real estate photographer must set aside a budget for insurance or repairs. Moreover, a real estate photographer has to consider overhead costs in the possibility that they might need to purchase new camera bodies, lenses with different focal ranges, or spare batteries.
It's common for editing software like Adobe Photoshop, Adobe Lightroom to have monthly subscription fees. Storage services like Dropbox or Google Drive also have fees for increased space.
Aside from that, it's much better to invest in client management programs than waste your time writing everything down on paper. Particularly when a real estate photographer has team members, using online applications enables the real estate photographer to communicate with his team anytime.
One way to price licensing is to offer per usage rates depending on the kind of listing and the number of photos. For instance, a real estate photographer would sell the rights for $2000 per photo, which also covers approval to use it for their web marketing plans for up to 6 months.
Another idea is to sell rights per photo, which is a better option if customers only want a few images. With this property
Now that you know how to create the perfect real estate
While the housing and commercial market is a year-long industry, a professional photographer might encounter downtimes due to competition or season in the local property market. During such situations, photographers may venture into something like monetizing a blog, teaching photography classes, or selling stock photos.
Some managers and real estate agents have offices where they would want to display large prints of the properties they are selling. While selling property prints is an excellent way for real estate photographers to diversify products and earn more, digital photos can give you more sales as most listing customers prefer digital goods.
While raising real estate photography prices can be a bit tricky, it's common for businesses to increase rates once per year. However, it's crucial to consider where your real estate photography pricing stands in terms of competition and market. Photographers may change fees if the average cost of doing business, including photo editing services, is getting significantly bigger.
Despite different ways of charging clients, it's vital that the rates cover business expenses and profit. Make sure to consider your time, skills, services, and resources in your real estate